Last fall Facebook admitted that its metrics for video view counts were inaccurate, and had been inaccurate for 2 years. It was a nasty bit of news for anyone who had been producing video content for a Facebook page.
It’s been six months. Yesterday, Facebook started rolling out new metrics that will appear in the Insights tab for Facebook brand pages. This article is a good introduction to the changes you’ll be seeing.
So much of what we do is designed to excite and inform people. This video for Theatre Orangeville was so fun to shoot. We animated their logo and built an opening for them, followed by a great interview with Artistic Director David Nairn.